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Plan Your Event With American Beauty

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250 Connell Drive
Berkeley Heights, NJ 07922


Danielle Marck, Director of Events



our story

It all began from a single grain of rice when the Connell Family launched their successful rice and sugar distribution enterprise almost one hundred years ago in a commodity exchange warehouse in New York City. The vision imagined by Grover Cleveland Connell and his family has evolved, incorporating their love for beautiful architecture and great food. Bringing all these elements together amidst the arboreal paradise of Berkeley Heights, they have expanded their horizons to include a truly dramatic and flexible collection of event space. Named in tribute to one of the Connell's most successful rice brands, American Beauty provides high-class service for virtually any type of special event or gathering, from an extravagant large-scale weekend wedding to an understated but chic intimate affair.

Built on a history of elegance, sophistication and sweet details we present American Beauty Events